TY  - BOOK
AU  - Gutierez,Ben Paul B.
TI  - Cases on Marketing Management in the Philippine setting
SN  - 9715423671
PY  - 2002///
CY  - Diliman Quezon City
PB  - University of the Philippines Press
KW  - Marketing
KW  - Management
KW  - Philippines
KW  - Case Studies
ER  -