Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - 5th =International= ed. 
 - Boston :  Pearson,  2010. 
 - xxiii, 683 p. : ill. 
<br/><br/> Photocopy  Includes appendices, glossary and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourist trade--Marketing