TY  - BOOK
AU  - Pearce II,John A.
AU  - Robinson Jr,Richard B.
TI  - Strategic management: formulation, implementation, and control 
SN  - 9780071289504
PY  - 2011///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
N1  - Includes bibliographical references and indexes
ER  -