Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens. 
 - 3rd ed. 
 - Upper Saddle River, New Jersey :  Pearson Education Southeast Asia Pte. Ltd,  c2008. 
 - xvii, 893p. : ill., 26cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>981-247-0-52-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism trade--Marketing