TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James
TI  - Marketing for hospitality and tourism
SN  - 981-247-0-52-2
PY  - 2008///
CY  - Upper Saddle River, New Jersey
PB  - Pearson Education Southeast Asia Pte. Ltd
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism trade
N1  - Includes index
ER  -