TY  - BOOK
AU  - Young,Antony
TI  - Brand media strategy: integrated communications planning in the digital era 
SN  - 9780230104747
PY  - 2010///
CY  - New York
PB  - Palgrave Mcmillan
KW  - Branding (marketing)
KW  - Internet marketing
KW  - Social media
N1  - Includes bibliographical references and index
ER  -