Buckingham, Ian P. <br/><br/>
Brand champions :  how super heroes bring brands to life / 
Ian P. Buckingham. 
 - New York :  Palgrave Mcmillan,  xii, 290p. ill.24cm. 
 - 209p.: ill.; 24cm. 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780230220324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (marketing)<br/>Brand item name products--Case studies<br/>Branding (marketing)--Case studies