TY  - BOOK
AU  - Buckingham,Ian P.
TI  - Brand champions: how super heroes bring brands to life 
SN  - 9780230220324
PY  - 0000///xii, 290p. ill.24cm
CY  - New York
PB  - Palgrave Mcmillan
KW  - Brand name products
KW  - Branding (marketing)
KW  - Brand item name products
KW  - Case studies
N1  - includes bibliographical references and index
ER  -