Wood, Marian Burk <br/><br/>
The marketing plan handbook / 
Marian Burk Wood. 
 - 4th ed. 
 - Boston :  Prentice Hall,  c2011. 
 - xiv. 210p. : ill. ; 24cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978013705350-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc,