Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch. 
 - Global ed. 
 - New York :  Mc Graw-hill/ Irwin,  c2012. 
 - xxxiv, 828p.: ill.  col.; 29cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978007131440 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing