TY  - BOOK
AU  - Belch,George E.
AU  - Belch Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 978007131440
PY  - 2012///
CY  - New York
PB  - Mc Graw-hill/ Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -