Alon, Ilan <br/><br/>
Global marketing :  Contemporary theory, practice and cases / 
Ilan Alon, Eugene Jaffe with Donata Vianelli. 
 - New York :  McGraw-Hill/ Irwin,  c2013. 
 - 602p.: ill.; 26cm. 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780071318204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Case studies