Hult,Tomas M. <br/><br/>
Marketing / 
G. Tomas M. Hult, William M. Pride and E.C. Frell. 
 - 16th ed. 
 - Australia :  Cengage Learning,  c2012. 
 - xxx, 656p. : col. ill. : 28cm. 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>9780538480567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing