TY  - BOOK
AU  - Hult,Tomas M.
AU  - Pride,William M.
AU  - Ferell,O.C
TI  - Marketing
SN  - 9780538480567
PY  - 2012///
CY  - Australia
PB  - Cengage Learning
KW  - Marketing
N1  - Includes indexes
ER  -