Kurtz, David L. <br/><br/>
Principles of marketing / 
David L. Kurtz, Louis E. Boone. 
 - Pasig City :  Cengage Learning Asia Pte Ltd,  c2011. 
 - 820p. : ill. ; 23cm 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9789814296694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.