Doyle, Charles <br/><br/>
Oxford :  dictionary of marketing / 
Charles Doyle. 
 - New York :  Oxford University Press,  c2011. 
 - xi, 378p. ; 20cm. 
<br/><br/> Includes appendices 
<br/><br/><label>ISBN: </label>9780199590230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dictionary--Marketing