Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 14th ed. 
 - Singapore :  Pearson Education Southeast Asia Pte. Ltd,  c2012. 
 - 637p.:ill.;25cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789810696429 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing