Kumar, Prasanna <br/><br/>
Marketing and tourism / 
Prasanna Kumar. 
 - New Delhi :  McGrew-Hill,  c2010. 
 - xvii, 343p. 
<br/><br/> Includes glossary, index & reference 
<br/><br/><label>ISBN: </label>9780071 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism trade--Marketing