Morrison, Alastair M. <br/><br/>
Marketing for the hospitality and travel industry / 
Alasttair M. Morrison. 
 - United Kingdom :  Cengage Learning,  2010. 
 - 600 p. : ill. ; 23 cm 
<br/><br/> Include index and glossary 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Management<br/>Hospitality industry