Czinkota, Michael R. <br/><br/>
International marketing principles. / 
Michael R. Chinkota and Llkka A. Ronkainen. 
 - 9th ed 
 - Pasig City :  Cengage Learning Asia Pte Ltd,  2012. 
 - 793 p. : ill. ; 23 cm 
<br/><br/> Includes glossary and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises<br/>Intercultural communication