TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Llkka A
TI  - International marketing principles.
PY  - 2012///
CY  - Pasig City
PB  - Cengage Learning Asia Pte Ltd
KW  - Export marketing
KW  - International business enterprises
KW  - Intercultural communication
N1  - Includes glossary and index
ER  -