Customer service for hospitality and tourism /
Simon Hudson and Louise Hudson.
- Woodeaton, Oxford : Goodfellow Publishers, 2013.
- viii, 303 pages : illustration
Introduction to customer service -- The financial and behavioral impacts of customer service -- Understanding the consumer -- Developing and maintaining a service culture -- Managing service encounters -- The importance of market research -- Building and maintaining customer relationships -- Providing customer service through the servicescape -- The impact of technology on customer service -- The importance of service recovery -- Promoting customer service internally and externally -- Customer service training handbook.