Hudson, Simon

Customer service for hospitality and tourism / Simon Hudson and Louise Hudson. - Woodeaton, Oxford : Goodfellow Publishers, 2013. - viii, 303 pages : illustration

Introduction to customer service -- The financial and behavioral impacts of customer service -- Understanding the consumer -- Developing and maintaining a service culture -- Managing service encounters -- The importance of market research -- Building and maintaining customer relationships -- Providing customer service through the servicescape -- The impact of technology on customer service -- The importance of service recovery -- Promoting customer service internally and externally -- Customer service training handbook.

9781908999344


Hospitality industry--Customer services
Tourism--Customer services