Iacobucci, Dawn <br/><br/>
Marketing management / 
Dawn Iacobucci. 
 - 2nd ed. 
 - Pasig City :  Cengage Learning Asia Pte Ltd (Philippine Branch),  2012. 
 - 243 p. : ill. ; 25 cm 
<br/><br/><label>ISBN: </label>9789814416351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management