Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora. 
 - 16th ed. 
 - New York :  McGraw-Hill Education,  2013. 
 - 638 p. : ill. ; 26cm 
<br/><br/> Includes glossary and index 
<br/><br/><label>ISBN: </label>978-981-4646-08-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises