Moriarty, Sandra E  ( Sandra Ernst) <br/><br/>
Advertising & IMC principles on practice / 
Sandra E. Moriarty, Nancy Mitchell, Williams Wells. 
 - 10th ed. 
 - Singapore :  Pearson,  2015. 
 - 669 p. : ill. ; 27 cm 
<br/><br/> Includes bibliographical references & index 
<br/><br/><label>ISBN: </label>978-981-4628-45-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising