Mautinho, Luiz <br/><br/>
Strategic marketing management / 
Luiz Maulinho, Geoff Southern. 
 - Pasig City :  Cencage Learning Asia Pte. Ltd. (Phil. Branch),  2013. 
 - 490 p. : ill. ; 23 cm 
<br/><br/><label>ISBN: </label>978-981-9369-56-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning