Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 14th ed. 
 - Singapore :  Pearson Education South Asia Pte. Ltd,  2012. 
 - 679 p. ; ill. ; 25 cm 
<br/><br/> Includes Appendices, glossary and index 
<br/><br/><label>ISBN: </label>978-981-06966-73-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management