TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 978-981-06966-73-3
PY  - 2012///
CY  - Singapore
PB  - Pearson Education South Asia Pte. Ltd
KW  - Marketing
KW  - Management
N1  - Includes Appendices, glossary and index
ER  -