Kim, W.Chan <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
W.Chan Kim,renee Mauborgne. 
 - Boston :  Harvard Business School,  c.2015. 
 - 287p.;24cm 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation