TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher
TI  - Services marketing: people, technology, strategy 
SN  - 9781944659011
PY  - 2016///
CY  - New Jersey
PB  - World Scientific
KW  - Marketing
KW  - management
KW  - Professions
KW  - marketing
KW  - Service industries
N1  - Includes glossary and index
ER  -