Pereda, Pedrito Real <br/><br/>
Consumer behavior :  a practical approach to consumer understanding / 
Pedrito real Pereda, Purisima Pedrialva Pereda, Raymundo P. Arcega. 
 - Intramuros, Manila :  Unlimited Books,  c2015. 
 - xvi, 267p. : 23cm. 
<br/><br/> Includes references. 
<br/><br/><label>ISBN: </label>9789719654049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research