TY  - BOOK
AU  - Pereda,Pedrito Real
TI  - Consumer behavior: a practical approach to consumer understanding 
SN  - 9789719654049
PY  - 2015///
CY  - Intramuros, Manila
PB  - Unlimited Books
KW  - Consumer behavior
KW  - Marketing research
N1  - Includes references
ER  -