Czinkota, Michael R. <br/><br/>
International marketing / 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - 10th ed. 
 - Pasig City :  Cengage Learning Asia,  2015. 
 - xxxv, 677p. : ill.; 25 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>978-981-4687-03-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises