Mcdonald, Malcolm <br/><br/>
Marketing plans :  how to prepare them / 
Malcolm McDonald, Hugh Wilson. 
 - 8th ed. 
 - [United Kingdom] :  Wiley,  2016. 
 - 624 p. : 25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-1-119-21713-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/>Marketing--Management