TY  - BOOK
AU  - Mcdonald,Malcolm
TI  - Marketing plans: how to prepare them 
SN  - 978-1-119-21713-8
PY  - 2016///
CY  - [United Kingdom]
PB  - Wiley
KW  - Marketing
KW  - Planning
KW  - Management
N1  - Includes index
ER  -