Jobber, David <br/><br/>
Principles and practice of marketing / 
David Jobber, Fiona Ellis-Chadwick. 
 - 8th ed. 
 - Maidenhead :  McGraw-Hill Higher Education,  2016. 
 - 813 p. : col. ill. ; 27 cm 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>978-0771-7414-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Europe--Case studies