TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 978-0771-7414-9
PY  - 2016///
CY  - Maidenhead
PB  - McGraw-Hill Higher Education
KW  - Marketing
KW  - Europe
KW  - Case studies
N1  - Includes glossary and index
ER  -