TY  - BOOK
AU  - Ferrell,O.C.
TI  - Marketing strategy: text and cases 
SN  - 978-1-285-17043-5
PY  - 2014///
CY  - [s.l.]
PB  - Cengage Learning
KW  - Marketing strategy
KW  - Marketing
KW  - Management
KW  - Case Studies
N1  - Includes appendix and index
ER  -