Perreault, William D., Jr. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr. , Ph.D. ... [et al.]. 
 - 15th ed. 
 - New York, NY :  McGraw-Hill Education,  2017. 
 - iii, 752 p. ; ill. col. ; 28cm 
<br/><br/> Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>9781259921292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing