Service marketing management / 
edited by Clifford Short. 
 - New York, NY :  Clanrye International,  2018. 
 - viii, 223 p. ; 26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>978-1-63240-755-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management<br/>Service industries<br/>Marketing--Management<br/>Industrial management