de Mooij, Marieke <br/><br/>
Global marketing & advertising :  understanding cultural paradoxes / 
de Mooij, Marieke 
 - 5th ed. 
 - Los Angeles, CA  SAGE Publications, Inc.  c2019 
 - xx, 488 p.  ill.  c2019 
<br/><br/> Includes appendices and index. 
<br/><br/><label>ISBN: </label>9781544318141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing<br/>Advertising<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF 5410    / D384 2019