TY  - BOOK
AU  - de Mooij, Marieke
TI  - Global marketing & advertising: understanding cultural paradoxes 
SN  - 9781544318141
AV  - HF 5410   D384 2019
PY  - 2019///
CY  - Los Angeles, CA
PB  - SAGE Publications, Inc.
KW  - Target marketing
KW  - Advertising
KW  - Consumer behavior
N1  - Includes appendices and index
ER  -