The advertising handbook / 

 - 4th ed. 
 - New York  Routledge  2018 
 - xxii, 280 p.  ill.  24 cm. 
<br/><br/> Includes bibliographical references, glossary, and index. 
<br/><br/><label>ISBN: </label>9781138678835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF 5823   / AD244 2018