Robert, Michel <br/><br/>
Product innovation strategy pure and simple :  how winning companies outpace their competitors / 
Michel (Mike) Robert. 
 - New York :  McGraw-Hill,  c1995. 
 - xvi, 174 p. : ill. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management