Services marketing :  integrating customer focus across the firm / 
Zeithaml, Valerie A. 
 - 7th.,  international student ed. 
 - New York, NY :  McGraw-Hill Education,  c2018 
 - xxviii, 514 p :  ill. ;  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781260083521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD 9980.5  / Z48 2018