TY  - BOOK
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781260083521
AV  - HD 9980.5 Z48 2018
PY  - 2018///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -