De Marchi, Scott <br/><br/>
You are what you choose :  the habits of mind that really determine how we make decisions / 
by Scott De Marchi and James T. Hamilton. 
 - New York :  Penguin Group,  c2009. 
 - 187p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>978-1-59184-286-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences.<br/>Consumer Satisfaction.<br/>Consumer behavior.