TY  - BOOK
AU  - De Marchi,Scott
AU  - Hamilton,James T.
TI  - You are what you choose: the habits of mind that really determine how we make decisions 
SN  - 978-1-59184-286-6
PY  - 2009///
CY  - New York
PB  - Penguin Group
KW  - Consumers' preferences
KW  - Consumer Satisfaction
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -