Pereda, Pedrito Real <br/><br/>
Consumer behavior :  a practical approach to consumer understanding / 
by Pedrito Real Pereda, Purisima Pedrialva Pereda, Raymundo Arcega. 
 - Manila :  Unlimited books library,  c2015. 
 - 267 p. ; 22cm 
<br/><br/> Includes references. 
<br/><br/><label>ISBN: </label>9789654049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior