TY  - BOOK
AU  - Basman, Amroelen H.,
AU  - Herrera , Jhaspher Charles L.
TI  - Effectiveness of mad mustard's promotional mix on brand Equity
AV  - HD 69.B7 B37 2017 THE00468
PY  - 2017///
CY  - Marikina City
PB  - OLOPSC , 
KW  - Brand name products
KW  - Management
N1  - Includes appendices and references; Approval Sheet
ER  -